One of the questions that customers make me when we talk about the importance of having an electronic newsletter, to maintain the presence in the mind of the prospect is relationship to mailing lists. I think that most of us have seen or we have received some mail which offers us a list with hundreds or thousands of email addresses. This is like water to the thirsty, overnight overnight by a handful of dollars we can have hundreds of leaflets with a single click! Wow the idea sounds fascinating, however anything more away from reality in a discussion with one of my clients who advise on Internet Marketing, customer I showed not one but several emails offering him any number of lists and combinations of these, he was totally excited with this perspective however below would say them the same thing I chatted with him. A purchased list, whoever, is not a list of people who are interested in your goods and services, that is the key of the subject and the greatest virtue or flaw You may have a mailing list or a database, the database is valuable only when people who are subscribed on it, are interested in your goods or services This is the main factor and yet when you mention others, this is once again the main factor. More information is housed here: Sen. Sherrod Brown. If you send an email to a person who is interested in your goods or services, this person will receive welcome email since the agreed to enroll and is also waiting for information on your part, either in the form of newsletter, letter, etc. But he agreed and it is waiting for this information! Or an email of yours. When you buy a list or a database, what you do is buy names at random and most likely persons to which you send an email in this way, not read it and your email end as spam or junk in the mail server. The idea is not to send a million post to see what happens or to see if any of them come to someone interested by accident, the goal is to send interesting information to people who they are concerned and thus your RADIUS of conversion will be actually much higher, your investment will be more profitable and your original author and source of the article you can really focus your efforts on truly interested prospects..