They were more interested in the market value of the site than its external "beautiful". In the first turn, they are given mercantile questions: what are the site positions in search results, promoted as a resource and what is his attendance. This approach to assessing the site is fully justified with a business point of view but not is quite objective, as much in the politics of promotion of sites depends on the skill of optimizers. The results of the ranking issue, as well as high levels of tci / pr are not impartial determinants of the real value of the site and of themselves – are relative. The site can be complete nonentity, but to hold the top positions in the issue until the owners pay the optimizer. Example: seek out any demanded theme, do rewrite, intelligently optimize for search queries, registering in the popular services pumped articles and purchase links.
As a result we base product for earning the highest rating and excellent performance tci / pr. In addition, there is a concept evaluation of sites in terms of search engines, so-called spiders. Robots of search engines give preference in the first place – qualitative information content that is keyword density, the correctness of the network code, quantity and quality of inbound links to your site and some others are not as important indicators. Algorithms of search engines regularly change, but there are some basic characteristics of the site evaluation factors that apply at all times. This is – unique content and external links with influential resources.